UCLA Health Brand and Creative

 

The inherent challenge working with a reputable institutional health brand is creating novel and exciting work while sticking to strict guidelines. Championing this daily taught me to design cleanly and work to the edge of the boundary.

As part of the inaugural Brand and Creative team at UCLA Health, each asset created further defined the nuances of our brand and was an addition to our template library.

Our assets spanned digital and physical spaces. Our clients were local and international and our content graced anywhere from parking lot walls to the hands of staff in UCLA partnered hospital in Guangzhou, China.

As a health brand, we serviced members across all ages and communities – the variety is captured below in four Instagram posts.

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II. Wheelabout Bikes