Wheelabout Bike Shop
At a local bike shop, I worked with the George, the owner and manager, to bring his logo ideas to life.
We wanted something that was bright and bold. We wanted the tire to have motion, so we focused a lot on the motion lines and the shadow, hoping for the wheel to roll right off the page. Below you can see part of our process: the first drafts, the details we changed, the colors we liked and finally, the first use of the logo - business cards
The very first sketch.
Rough draft #2.
Color options.
Fine tuning.
Business cards options.
